A VISION FOR
EDUCATIONAL GROWTH
Building on decades of children's publishing expertise to deliver bilingual education that makes a difference
JOSEPH ALCHALEL ROZILLIO
FOUNDER & CEO
Joseph Alchalel Rozillio brings over 25 years of experience building and scaling children's publishing and educational product businesses across Mexico and the United States, founding Books & Bags (2003), serving as General Manager and Partner of Kam Kio SA de C.V. (2008), and establishing Dreams Art S.A. de C.V. in Mexico (2015) alongside Dreams Art LLC in the U.S. (2019).
His expertise spans the complete value chain from sourcing and product innovation to market expansion, including securing major licensing agreements with Disney, Mattel, and Sesame Street.
He holds the U.S. equivalents of a Bachelor's Degree in Economics and a Master’s Degree in Finance and completed an Executive Education program at Columbia University's Graduate School of Business.

Professional Experience
- 2025 – Present: Owner & CEO, Learnity LLC (CA, USA)
- 2019 – Present: CFO, CCO, Co-Founder & Partner, Dreams Art LLC (USA)
- 2015 – Present: CEO & Founder, Dreams Art S.A de C.V. (Mexico)
- 2008 – 2015: General Manager / Partner, Kam Kio SA de C.V. (Mexico)
- 2003 – 2008: CEO / General Manager, Books & Bags (Mexico)
- 2000 – 2003: General Manager & Partner, Victoria del Comercio (Mexico)
- 1997 – 1999: General Administrator & Sales, Grupo Pispirito (Mexico)
Education & Credentials
- 2025: Course on Generative Artificial Intelligence in Your Work—ChatGPT, Copilot, and Gemini, ITAM
- 2025: Master ChatGPT: Advanced, Academia de IA
- 2025: Automate with AI: From Zero to Expert, Academia de IA
- 2012-2025: Continuity and Update Programs (9 months annually), Universidad Panamericana (IPADE)
- 2020: Shopppy Course, Happpy School
- 2018: Community Continuity Program, Universidad Panamericana (IPADE)
- 2017: Specialized Sales Training "Sales Power", The Cash Factory
- 2016: Vocal Technique Workshop, ARCO (Arte de la Comunicación)
- 2015: Visión & Diseño de Futuro – Workshop
- 2015: Innovation for Senior Management Program (InnovAD), CDMX, Universidad Panamericana (IPADE)
- 2012: Effective Negotiating Program, KARRASS
- 2012: Executive Education Program, Columbia University Graduate School of Business,
- 2012: Executive Management Program AD-2, Universidad Panamericana (IPADE)
- 2009: Graphic Design Workshop, EDUMAC Centro de Artes Digitales
- 2009: Basic Risk Value Course, Universidad Anahuac
- 2004: FUSLA Certificate – Four Elements
- 1999: Recognition by the School of Economics and Business
- 1998-2000: Master's Degree in Finance, CDMX, Universidad Anahuac
- 1996: Auge Sociedad de Alumnos de Economia "1996 National Reality"
- 1993-1997: Bachelor's Degree in Economics, CDMX, Universidad Iberoamericana
- 1992: Overseas Program, Tel Aviv University, Ramat Aviv, Israel
Memberships:
- Shriners International - The Mystic Shrine (since 1997, Mexico)
- Board Media, Member (since 2012, Mexico)
- CANIEM – Cámara Nacional de la Industria Editorial Mexicana, Member of the Committee (since 2022, Mexico)
- The Alternative Board (TAB), Board Member (since 2024, Mexico)


Our products combine everything we've learned about engaging young minds, interactive design, quality content, and sustainable materials - all delivered in English and Spanish.
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